Make your Data a Valuable Asset
Successful sales and marketing activity requires an accurate and well-profiled database.
With B2B data decaying faster than consumer data if you let your database degrade then you are wasting precious marketing budget with out-of-date contacts.
Let the Chartered Developments specialist Data Team help with:
Building and Profiling a B2B Database
Chartered Developments can help you purchase the necessary data from a variety of specialist sources. This includes general business data within turnover, geographical, sector, or legal status; Care homes; Doctors; Dentists; FTSE 350; AIM; In-house Counsel; Pension Schemes; Accountants, Lawyers plus many more specialist lists.
Data provided through Chartered Developments will be legally compliant and screened for TPS and CTPS. Data is generally provided on a multi-use basis and valid for 12 months.
Data Cleansing and Validation
It is important to keep your marketing lists up to date to ensure that your communications get to the correct decision maker.
Chartered Developments utilise a number of cleansing options from computerised append and/or replace information, elimination of duplicates through to manual calling to establish the correct decision-makers.
- Confirm contact name and mailing address
- Enhance data with additional contacts, email addresses, employee size and more
- Locate telephone numbers where missing or changed
- Screen for CTPS /TPS
- Find the right decision-maker for your campaign
Specialist Research
You may require specialist data based on particular financial criteria or a refined set of contacts. Let Chartered Developments help with your precise requirements and with a qualified chartered accountant on the team you have the experts to develop marketing information to make effective business decisions.
Database Management
Chartered Developments have developed an annual data management product with the busy marketing executive in mind. You have the marketing plan for next year with all the activities scheduled but how do you maintain the data to execute your plan?
Chartered Developments will:
- Profile your Top 500 targets – by sector, by size, by geographical area and create the Pyramid of Priority;
- Create a central online data resource for you to access as required;
- Suggest an agreed schedule of cleaning, adding emails, updating online with agreed timeframes in conjunction with your marketing plan;
- Full online access to YOUR data when you need it.
- If this sounds like a product for you then give us a call.
The key to any successful sales and marketing activity relies on the integrity, accuracy and reliability of the data worked upon. With a dedicated Data Administrator who understands the Financial Services Market we can help you establish exactly what target data you require for each campaign. Campaigns have included (amongst others); non high street deposit takers and larger brokers.
