The Chartered Developments team is mature and professional; specialists in legal, accounting, banking, and actuarial services. They are business development oriented, focusing on tax, management accounts, fiduciary management, strategic planning, BPO, and profit improvement to mention a few. The distinct advantage here is that your existing and prospective clients will be speaking to people that are competent and experienced, in a variety of fields.
A high return on investment from leads generated through telemarketing is simple but not easy. Successful business development demands meetings with the right decision makers, who demonstrate a qualified interest and understanding of your concept. This means that people on the phone need to represent your brand professionally and in a concise way.
Our research has proved that the most productive meetings are those where there has been ‘significant engagement’ with a prospect before an initial meeting.
This notion aptly describes the Chartered Developments attitude to appointment making, for which there is a basic four-step linear sequence:
Has the prospect;
- Understood the concept
- Questioned the concept
- Given their views on the concept in relation to their current situation
- Willingly discussed their decision making process
When these steps have been explored individually, we know a prospective client is engaged. If they are the appropriate decision maker with spending authority, and work within an organisation that fits your criteria, the subsequent appointment is worth attending.
