Lead Generation into FTSE, AIM and Large Corporates
Targeting the FTSE, AIM and Larger Corporates market for our clients is the core market for Chartered Developments.
Data provision and cleansing databases, telemarketing for lead generation and pipeline management/nurturing are the key components of this successful team.
We will take you from a tentative concept through to positioning partners / directors in front of the right decision makers, and then help nurture the relationship.
Our telemarketing and data provision teams know what they are talking about and doing because they are steeped in these markets. They have a good understanding of; pensions, corporate finance, tax, strategy, auditing and legal requirements. They will have worked on campaigns as diversified as; Sabannes Oxley and Oxera, Fiduciary Management, AIM listing and de-listing, Employee Benefit Schemes, REITs, Outsourcing and much more.
Databases of large corporates
Many clients are trying to understand corporate family trees, holding and subs, US parents and EU subs, EU holding with subs in the far east and more. Our clients are also looking to meet with firms which have specified criteria, for example assets in a defined benefit scheme or firms in a particular sector.
Our database management and management information teams will be happy to discuss all your data challenges. You will need to ensure that all new information is retuned onto your databases/CRM in a usable format. Amalgamating your own marketing data, new data on targets and even your own client data into a marketing program can be problematic; we can assist you in all these areas.
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Telemarketing to large corporates
A more tailored message is more likely to be productive. The relevance of the message and how it relates to the market, costs, strategy or structure of the company can be very compelling. The most successful campaigns are based on a targeted sector approach, where the offering is introduced with a foreground message from previous experience, expertise or up-to-date industry research (industry body ratification or survey results/white paper documentation). Examples of campaigns include; consolidation of the market, changes in legislation such as Sarbanes Oxley and reporting standards e.g. IFRS. Other campaigns include director re-numeration and incentives from shares rather than profit, public and private sector cost reduction initiatives, R&D Tax relief, Customs Duty reviews…
From social housing, to media and education, the team has the experience of high level/Senior Executive level conversations, discussing pertinent issues with any company size in the target market. To learn more please look at our case study and testimonial.
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Pipeline Management
Professional Practices have not yet mastered their CRM / Marketing databases / Pipeline Management. Prospective clients still slip through the net and either languish or get snapped up by competitors. Our support varies, depending on your size and sophistication, from full implementation of a marketing database down to simply ensuring that your BD professionals get back in front of the prospective client at the right time.
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Business Development Training
Our business development training for professionals is almost entirely concerned with making the most of face to face meetings, taking people from a relatively cold position through to wanting your services or at least wanting to meet again to discuss a more formal proposition. For 14 years we have developed techniques for Accountants and Lawyers and more recently Pensions Professionals and Banks. You will see in our guidance section there are articles and many training downloads.
