The notion that Partners do not make the most of their pipeline is nothing new.
Our Sales and Marketing Director, Peter Rosenwald, examines the potential clients that a Partner has identified as the ones that they are responsible for nurturing in his recent article published in PM Forum Magazine.
These potential clients are prospects which they have probably met with in the past, have received a ‘proposal’ and sworn to use the Partner at the next available opportunity.
So what is the problem? The answer is that not enough of them are converting into clients at a fast enough rate.
Chartered Developments can help to improve your return on marketing investment by effectively managing your sales pipeline. You will close a greater proportion of your prospects, in less time than it normally takes for a greater average fee.