“The wheels of industry need to keep turning so workers are paid and families are fed. Those wheels are best greased by effective marketing.”
– Mark Ritson
The Covid-19 pandemic has created uncertainty and instability on a global level. No company is immune from the effects of the virus, and the situation is evolving on a daily basis. For the next few months at least, the work patterns of the UK will change. Home-working and self-isolation are becoming the norm as many people try to limit both the spread and the impact of the virus.
The professional services sector is fortunate to have a wealth of digital tools at their disposal which we hope will not only soothe the disruption but also in time lead to efficiencies in the working day (consider the amount of time that will be saved travelling to/from face-to-face meetings with video conference calls).
Undoubtedly, and quite suddenly, times are quieter for a lot of businesses out there. That doesn’t, however, mean there isn’t anything you can do to mitigate the economic impact of the pandemic. For example, you could use this as an opportunity to clean your data or review your long-term marketing strategy.
Data is the lifeblood of your lead generation process, but often it is at the bottom of the to-do list; the ever-present need for action and activity means that usually, reviewing and cleaning data is left to last. Now may be the time to check if the addresses you have on record are still valid, to run your data through a corporate telephone preference (CTPS) check, or to delete any data that is no longer relevant.
Likewise, your marketing strategy tends to be something that is put on the back burner and turned to once a year. Now might be the time to go through your strategy, check to see if it aligns with your long-term aims and objectives. As part of this process, you should analyse your products and or services and what may need to change to keep you ahead of the game.
In summary, three key steps to maximise your downtime:
This crisis won’t last forever and it is vital that you ensure that when it does pass, your company is in the best place possible to recover and then thrive. With this in mind, it’s important to note that lead generation does not need to stop, even with social distancing and isolation in effect.
In terms of marketing, there are a number of approaches that will help you keep your prospects and your staff as safe as possible, whilst continuing to carry out your sales strategy. The key to this is the idea that distance doesn’t necessarily limit communication. At Chartered Developments, we’ve known for years that a single, well researched and conducted telephone call can be just as effective as a face-to-face meeting.
This is our primary piece of advice to you: now is the time to take advantage of the possibilities of both telemarketing and video-conferencing. For the protection of both your staff and your prospects, the combination of distance and connectivity that comes with the telephone is vital.
Another way to act positively during this period of uncertainty is by helping others. If your business has expertise in relevant areas then sharing it with your clients or prospects will bring them value, help you stay connected with them and strengthen your relationship with them. If you have any experience with crisis management or helping businesses adapt to uncertain and changing events, then now is the time to get in touch with those who might need that experience.
At Chartered Developments, we have ensured that we are as prepared as we can be for this period of distancing and self-isolation. All our staff are set up to work from home without compromising the quality of the service we offer. We understand how disconcerting and troubling the Covid-19 pandemic is, and we also understand how severe an impact it could potentially have on business, however with this understanding comes an awareness of taking action to mitigate the effects.
Get in touch for more information about how we can help support your business at this time.