What is Articulus and how does it work?
Thomas Morgan, Marketing Account Manager at Chartered Developments spotted a flaw in many accountants’ websites and marketing material. The online content for accountants was exactly the same, albeit with a logo and name change.
At best this is ignored by Google and at worst actively de-ranked by Google. A waste of money thought our Tom, surely we can do better. The sea change came. While working for an accountant one of Tom’s team was told by a prospective client to that accountant “My accountant has exactly the same budget update as the one you sent me, exactly the same, and dull!”
Time for action. Unique is important for Google, Clients and Prospects. But everyone told Tom unique is expensive and it couldn’t be done. However using expert workflow and process management techniques we have developed a system to deliver exactly this. Unique most definitely does not need to be expensive.