One of the fastest and easiest ways of generating new clients for your business is by going to trade shows and events.
Where else can you get hundreds, if not thousands of prospects in one room at the same time?
In 2016 we attended 32 professional service and healthcare events.
Examples include; PLSA (Pensions and Lifetime Savings Association), Legalex, The LawNet Conference and Accountex.
Our impression was that some sponsors of events try very hard NOT to create leads
If you are sponsoring events this year, download our Free Tips on Event Marketing, designed to help you maximise on your ROI.
And after heavy research and live experience here are some statistics that may interest you
75% of leads are never followed-up with after an exhibition
83% of B2B marketers are heavily invested in events
91% of event professionals stated that increasing engagement at their events was an important priority for their organization
48% of event attendees find in-person interactions with brands more valuable than 2 years ago
47% of B2C companies use snail mail to send out invites
UK, US and EMEA Law Firms
Asset / Investment Managers
Alternative finance / fin tec
Scheme actuaries and risk managers
DC Master Trusts
UK DB/DC Schemes
EMEA Endowments & Funds
Eastern European Oil
Middle Eastern Financial Institutions
IFAs / Intermediaries
Local and Central government
US and EMEA endowments