Data sourcing and optimisation

Clean. Current. Compliant

A campaign is only as good as the data it is built on.

With an average 20% of B2B data becoming obsolete each year, it’s critical that data is cleansed and refreshed prior to a campaign. Our data sourcing and optimisation services will ensure that your calls are primed for success and you make the most of each opportunity to make a positive first impression.

Data sourcing

Our data and intelligence specialists will help you identify the data you need to meet your objectives before sourcing it from specialist providers.

Our ownership guarantee will give you peace of mind that any data supplied is yours to keep.

Data optimisation

Our optimisation services will reduce your costs, improve your campaign’s efficiency and boost your compliance. By putting your data through a series of processes and checks, including accuracy verification, missing field infill, deduplication and the removal of unnecessary data, you will be able to focus resources on prospects who meet your criteria and avoid wasting time and effort on those who don’t.

Compliance is critical so if you’re planning to use your data for calling, we can include a Telephone Preference Service Check. This ensures your representatives cannot unknowingly contact anyone who is on the TPS register.

Our Data Append service will match your data against verified data sets to update, add or remove information, such as email addresses, job titles and mailing addresses. Targeting can be simplified by the addition of data relating to turnover, number of employees or sector.

Data can be supplied in a CRM compatible format, allowing you to update your systems.

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Optimisation and verification

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TPS checking

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Data appending

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Deduplication

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CRM compatible

Data management

If you’re concerned about compliance or daunted by the volume of data you hold, please talk to us. We can host databases on your behalf and carry out regular cleansing and research as required. All data will remain your property.

Market intelligence

Market intelligence is key to setting informed pricing, identifying USPs, creating messaging which resonates with prospects and challenging competitors’ claims.

It’s vital that you research and understand the market before a campaign, as well as gathering intelligence from prospects during calls.

Our experts can do the hard work for you so you can make informed decisions which help advance your business.