Given the right advice and expertise, telemarketing in the GDPR world should be more effective. With a strategic and targeted approach telemarketing will not only survive, but thrive in the world of the GDPR.
Now is the time to update and refresh your databases and to ensure that the information you are using for your campaigns will be compliant.
The current Data Protection Act 1998 (DPA) was written for a time when we had not anticipated such a data rich world. Google was just born, Amazon had its first crazy Christmas, Facebook did not exist and our phones were not so smart. The GDPR will bring data protection legislation into line with the ways that data is used today. The new regulations will give people more control over how their personal data is used, and businesses a clearer legal environment in which to operate.
In this guide we will outline a number of steps you can take to ensure that your company is prepared for the incoming regulations.
Head of Information Technology