An audience ‘persona’ is part of your target audience definition. A persona helps to direct your marketing and build consistency. It gives you the ‘voice’ to use in your communications and an understanding of how to reach your target audience.
Chartered Developments target, for our clients, a range of entrepreneurs whether they are university start up or series A or B funded or just fast growth.
The target persona you develop could look something like this.
FINTECH ENTREPRENEUR PERSONA
Personality – Driver Analytic
Age 27 – 35
Degree / MSC Educated
Smart Attire
Age
27 - 35
Personality
Driver Analytic
Education
Degree MSC
Attire
Smart casual, expensive
BIO – Always on the go and thinking of new business ideas. Prefers contract / agency staff rather than full-time employee. Involved in more than one businesses and always on the look out to start more. Will not let lack of money prevent them from success.
GOALS – To start a successful tech company and retire at an early age. Has a desire to change the world and make a difference.
FEARS – Feeling like they are falling behind or failing at being an entrepreneur. Wasting money on poor decisions. Not being taken seriously as an entrepreneur due to young age.
MOTIVATIONS – To earn £500,000 per year in the next 5 years. Motivated by purpose over profit. To be seen to be successful.
FRUSTRATIONS & PAIN POINTS – Creating websites on a small budget for each business, not in the position to afford a web designer. Finding new channels to grow business.
HOBBIES – Owns their own blog to share their career success, likes to network with other young entrepreneurs on platforms such as LinkedIn to help build up their online presence. Running 10k races with his friends to raise money for charity.
SUBSCRIPTIONS – Forbes, The Economist, Harvard Business Review and other business magazines to keep up to date.
