Corporate Finance – A Professional Alliance
The Clients
1. Lawyers A Group of Solicitors with offices in London and the South. Specialists in Corporate Finance Law and Lead Advisory. Over 30 Partners and more than 100 Lawyers across three offices.
2. Accountants A regional Group of Chartered Accountants and Financial Advisors. Specialists in Corporate Finance services. Over10 Partners and 30 consultants across three offices.
3. Bank A well recognised National High Street Bank. Corporate Finance Department for the region serving over 20 branches.
The three companies deploy their telephone marketing simultaneously on a rotation of data for efficient coverage.
The Brief
To specifically target key decision maker prospects and arrange quality appointments for the visiting Partners/Directors. During calling the data is cleaned to provide all significant information accurately for future contact. Company details and financial information have already been purchased. The Services Mergers and acquisitions, disposals, raising finance and re-financing. The Target Potential MBI, MBO activity, Exit or transfer of Ownership within: OMB/SMEs or holding companies. South West catchment with a qualifying turnover of £5-£25 million.
The Campaign
Before calling, the data is populated with companies matching target criteria. The data is divided into three, with each section called in rotation, this means that the data is fresh for each company and is used to maximum effect.
The Result
Strong start to the campaign over the initial 6 month period. Valid appointments with good future potential generated for all 3 Clients. Additional ‘warm’ prospects established for mailing lists and literature leads.
