A consequence of the last two years is a massive opportunity for accountants. Unfortunately, it’s a double-edged sword. Larger businesses are far more likely to consider using local / regional accountants. The opportunity to win larger clients has never been better. However, recruitment is an issue.

For accountants the evidence from our lead generation and client satisfaction reviews, continues to be, that taking an interest in your prospects and clients reaps rewards. Activities such as the half yearly client review phone call or two – three prospect ‘nurturing’ calls through the year are the ones that give the greatest financial reward. From the clients side they are more likely to refer and consider new services and with prospects if they know you before they make a change you are in the small group of two who get considered.