Client Profile
A large national life and asset management company whose range of products & services includes pensions, life cover, mortgages, insurance & a range of investments.
The Brief
With the potential loss of current clients as a result of the introduction of RDR, our client required the identification and verification of new future prospects. This was carried out by performing in-depth market intelligence on prospects supplied by our client.
Data
Data supplied by the client.
The Result
- 47% completed surveys
- 20% decision maker stated that RDR is not relevant to their business
- 13% declined to take part
- 9% were uncontactable
- 11% no longer trading
Summary
This exercise provided a valuable insight into the views of IFA’s regarding RDR in general and how their businesses will change specifically. The research also accurately measured the size & profile of potential prospects in terms of assets under management, the split between fees & commission, identifying where their business comes from, which system or platform is currently used, types of products & tax wrappers currently used, research utilised for product choice and previous dealings with our client. This enabled us to build a comprehensive picture of likely targets for our client.
