Client Profile
A leading firm of Insolvency Practitioners based in the Greater Manchester area.
The Brief
To gain meetings with Banks, Law Firms and Accountants to develop a base of good referrals for services surrounding business recovery.
Target Data
Accountants, Law Firms and Banks based in the North-West of England.
The Campaign
This is an ongoing campaign designed to create a base of referrals for the client. We maintain a follow up programme of emails and scheduled calls to prospective referrers on an ongoing basis. This ensures success in the other campaign goal: to increase brand awareness in the region.
The Result
More than 30 appointments were made with target firms from the data over an initial 6 month period. After this time hours were reduced due to the data having been covered. Calls continued to be made on a monthly basis for another 6 months, yielding 8 further appointments and a tangible increase in brand recognition amongst the prospects. The client continues to be in contact with those firms and is creating a good base of referrals.
Why Chartered Developments?
Chartered Developments has over a decade’s experience in working for insolvency practitioners. We always generate highly qualified leads through careful campaign construction and sales pipeline management to ensure that we are meeting our clients’ marketing objectives.
