Targeted by Turnover

The Client

A highly respected firm of Chartered Accountants based in the North West as part of a National Group and International network. Specialists in corporate finance services. Over 15 Partners and additional Associates across two offices. Both offices deploy their mailings and telephone marketing simultaneously for maximum coverage, the larger office aimed to provide a specific introduction to their corporate finance capabilities.

The Brief

To arrange quality appointments between new client prospects and the visiting Partners. During the preliminary calls, other data to be collected includes personal email addresses of significant decision makers. Relevant company details such as size, structure and financial information is also collected and entered onto the database.

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