Healthcare Case Study

By November 16, 2010healthcare

Client Profile

A leading top 50 independent firm of Accountants, with a specialism in the growing healthcare sector and all aspects of accountancy and business advice. As members of the 75 firm strong Association of Independent Specialist Medical Accountants (AISMA), there is an arrangement in place where fellow AISMA members do not look to recruit other association firms clients.

Click here to view the Healthcare Lead Generation Case Study

The Brief

  • To gain highly qualified introductory meetings with Practice Managers and Partners of Doctors Practices in their post code area.
  • To increase brand awareness
  • To obtain email addresses and permission to send quarterly mailings
  • To avoid other AISMA members clients

Target Data

All Doctors practices within the purchased postcode area.

The Campaign

This is a highly successful ongoing campaign where the outlay has been exceeded greatly by the signings secured.

The Result

Appointments continue to be made and relationships established with prospect surgeries. Our continued contact with practices, both increases brand awareness and aids the marketing process to secure significant signings.

Due to the success of this project, we now work for several other partners running other campaigns aside from the healthcare sector. The project with chartered developments is on-going.

Why Chartered Developments?

Chartered Developments is recognised as a market leader in medical telemarketing. We make informed calls due to ongoing training, and highly qualified appointments. Follow up calls are also made when requested to obtain either 2nd appointments or feedback on meetings attended. A dedicated account manager sends monthly reports showing the outcome of all calls. An account manager also leads a team of experienced callers with an excellent working knowledge of modern GP practices and NHS organisations.