The Benefits of Outsourcing Telemarketing

By February 16, 2018Blog

Outsourcing telemarketing work has a number of potential advantages ranging from cost saving and staff efficiency through to helping to provide a more tailored and targeted service to clients.

The Benefits of Outsourcing Telemarketing

Outsourcing allows you to focus on activities at which you are strongest. At Chartered Developments, we have the expertise in selling a meeting about our clients’ propositions, so by taking on processes such as calling prospects, we both free up our clients’ internal Sales and Marketing teams to focus on the meetings themselves. Outsourcing lead generation processes to external agencies not only serves to streamline and save costs, it can also ensure your departments are optimised and that resources are focused in the right direction.

Why Choose Chartered Developments for Outsourcing?

We understand that the initial telephone contact with prospects can be a time-consuming task. Our clients find that by outsourcing their lead generation, data cleansing and telemarketing to Chartered Developments, they can save time and money, and, crucially, achieve better results.

We recognise the importance of face-to-face meetings in creating a relationship between our clients and their prospects, and we know how to generate these for a client. We understand that prospects at a C-suite level are skilled at questioning our clients directly on the phone regarding their propositions and that this initial phone contact is a crucial moment. By outsourcing this initial contact to Chartered Developments, the risk of the initial phone call becoming the meeting itself is avoided, and a face-to-face meeting between client and prospect is made more likely. We understand that organisations that have strong pre-existing relationships with prospects prior to them entering a “buy cycle” hold a distinct advantage over their competitors.

Our customers outsource their new business development campaigns to us as we recruit individuals skilled in all areas of lead generation such as data cleansing, market research and lead generation. If you are considering outsourcing processes in this area, then Chartered Developments can support you. Get in touch to learn more.