Marc Hughes is one of our most experienced lead generation experts. Marc specialises in Accountancy & Law. Over lockdown he’s been successfully targeting businesses with 20 – 200 employees for our clients.
Here is a rundown of Marc’s 2½ minute podcast.
In and out of lockdown, what are the opportunities for accountants?
Firstly, let’s consider demand.
Pent up demand
Covid exploded just as most year ends (March April) were approaching. There’s a lot of work yet to do.
Post lockdown war chest
The end of furlough will see costs rocket. Businesses are being offered a range of loans. They need help sorting the best way forward.
Some markets are booming
Supply chain, healthcare, food manufacture and builders in the agricultural and home office sectors. These all need the normal growth services. Interestingly Payroll is in demand from both growing and shrinking businesses.
Sadly, many businesses are in trouble
Mergers, sales, director disputes, finance. They need help.
What about supply?
Some accountants can’t cope
Our accountancy clients have taken on new tech and working practices to enable them to be more efficient, faster, effective; able to take on clients. But not all accountants are equal, some have not moved forward and just can’t cope. In some instances business owners are not getting the respect and response they deserve and need.
Are larger accountants focusing on their larger clients?
Undoubtedly, but in some cases to the detriment of their smaller clients
Fee advantage?
Do you have a fee advantage? SME’s want to hear about it. People don’t decide purely on price, but it helps them logically justify a change.
What now?
Do you want people like Marc on your side, helping you grow? Then get in touch; click here
If you are still not convinced, then how does a 25% – 38% cost to win on first years recurring fees gained sound to you?
Get in touch, we’ll chat it through with you, if we don’t think you are set up to win then we’ll tell you and help you get there.
Best wishes
Founder
