Articles

LinkedIn is an important tool in both creating and maintaining business relationships. Generating and retaining…

Business Development for professional services firms requires structure, to function effectively. To ensure the BD…

Sales processes need to be organised to be effective. A successful approach to selling is…

If you are serious about customer service and the resulting benefits in growth, then you…

For professional practices, differentiating through specialisation seems the one true sustainable ‘strategy’. The argument then…

The accepted approach to selling professional services face to face is to create rapport and…

“It’s too expensive... I’m really happy with the people we use. ….We were really looking…

Peter Rosenwald discusses the importance of having effective marketing processes in place during a recession.